Recognizing the complex challenges facing healthcare organizations
Nichols Management Group offers extensive knowledge in end-to-end outreach program optimization from examining the outreach market opportunity to evaluating strategies for achieving outreach growth, both internally and with potential partners.
NMG is poised to help improve your program and achieve a potential bottom-line contribution margin of approximately 25-30%.
NMG concentrates its resources on a vital but often overlooked healthcare business segment that can leverage large amounts of information at relatively little cost, thus significantly enhancing margins and generating revenues in both large integrated healthcare systems and independent/core laboratory operations.
The NMG Outreach Program optimization is fully comprehensive in the analysis and implementation of recommendations.
Areas We Advise
Growth Strategy
Infrastructure & Capability Analysis
Branding Analysis
Location Analysis
Sales Structure
Growth Strategy
Develop growth strategy to help grow the outreach program that can build upon the solid infrastructure already in place or help to build out a new outreach program. NMG can assist with business development for new outreach and new clients.
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Infrastructure & Capability Analysis
Review the status quo of all pertinent aspects of a successful outreach program to include but not limited to:
- IT Connectivity
- Billing Optimization
- Current Client Profitability
- Couriers
- Client Services
- Reporting
- Supply Costs
- Organizational Structure
Branding Analysis
Analyze appropriate branding of the outreach program to include potential for a name change and a differentiated marketing campaign to better position the laboratory in the outreach community
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Location Analysis
Provide an assessment of Patient Service Centers status quo locations and emphasis on future specific locations within geographies.
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Sales Structure
Advise and recruit sales reps, including new testing area opportunities, such as the potential for an anatomic pathology specialty sales representative(s). Training and compensation planning are also available through NMG.
Whatever the scope of your needs, NMG has worked with outreach programs nationally and can help optimize your program to profitability and improved contributions to your systems margins.
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