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Recognizing the complex challenges facing healthcare organizations

Nichols Management Group offers extensive knowledge in end-to-end outreach program optimization from examining the outreach market opportunity to evaluating strategies for achieving outreach growth, both internally and with potential partners.

NMG is poised to help improve your program and achieve a potential bottom-line contribution margin of approximately 25-30%.

NMG concentrates its resources on a vital but often overlooked healthcare business segment that can leverage large amounts of information at relatively little cost, thus significantly enhancing margins and generating revenues in both large integrated healthcare systems and independent/core laboratory operations.

The NMG Outreach Program optimization is fully comprehensive in the analysis and implementation of recommendations.

Areas We Advise

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Growth Strategy

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Infrastructure & Capability Analysis

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Branding Analysis

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Location Analysis

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Sales Structure

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Growth Strategy

Develop growth strategy to help grow the outreach program that can build upon the solid infrastructure already in place or help to build out a new outreach program. NMG can assist with business development for new outreach and new clients.

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Infrastructure & Capability Analysis

Review the status quo of all pertinent aspects of a successful outreach program to include but not limited to:

  • IT Connectivity
  • Billing Optimization
  • Current Client Profitability
  • Couriers
  • Client Services
  • Reporting
  • Supply Costs
  • Organizational Structure
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Branding Analysis

Analyze appropriate branding of the outreach program to include potential for a name change and a differentiated marketing campaign to better position the laboratory in the outreach community

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Location Analysis

Provide an assessment of Patient Service Centers status quo locations and emphasis on future specific locations within geographies.

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Sales Structure

Advise and recruit sales reps, including new testing area opportunities, such as the potential for an anatomic pathology specialty sales representative(s). Training and compensation planning are also available through NMG.

Whatever the scope of your needs, NMG has worked with outreach programs nationally and can help optimize your program to profitability and improved contributions to your systems margins.

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For all strategic options, NMG will take a tactical approach and review multiple potentially affected factors:

  • Future volumes
  • Current and future locations within the system network
  • Integration and consolidation opportunities
  • Equipment standardization opportunities
  • Employee engagement
  • Standard workflow and process improvement opportunities
  • Partnership opportunities
  • Health care reform
  • Regulatory requirements
  • Reimbursement changes (PAMA)
  • Information Technology requirements
  • Capital demands

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What people say

NMG created a high-level Outreach plan showing Wellforce independently growing its outreach program which indicated after five years, Outreach business of approximately $55 million with EBITDA of $2.4 million.

NMG developed a business development plan for Diagnostic Lab Services, Inc. (DLS) in Hawaii that grew their business from $8 million to over $68 million.

NMG worked with Hartford Hospitals in Connecticut to establish Clinical Lab Partners, an independent regional laboratory that services the entire state of Connecticut with over 50 patient service centers.

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NMG created a high-level Outreach plan showing Wellforce independently growing its outreach program which indicated after five years, Outreach business of approximately $55 million with EBITDA of $2.4 million.

NMG developed a business development plan for Diagnostic Lab Services, Inc. (DLS) in Hawaii that grew their business from $8 million to over $68 million.

NMG worked with Hartford Hospitals in Connecticut to establish Clinical Lab Partners, an independent regional laboratory that services the entire state of Connecticut with over 50 patient service centers.

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