Sales and Marketing Expertise
Over more than two decades, NMG has become nationally known for leading successful outreach programs – an industry leader in outreach strategy and implementation. We’ve seen that hospitals can win laboratory services market share and compete successfully with independent labs.
Our key consulting offerings for outreach include:
- Market Research – Identify and analyze the market need, market size and competition to help your organization stay on top
- Strategy – Develop options for business models that will be best for your organization.
- Market Opportunity Assessment – Determine current market share and growth potential with five-year financial projections
- Capability Assessment – Assess the infrastructure for a successful program including leadership sales, PSCs, logistics, IT, registration, specimen processing, client services, and billing
- Profitability Analysis – Analyze profit and loss, and turnarounds in profitability
- Implementation Planning – Provide a detailed plan for implementation of a new program or expansion of an existing program