Sales and Marketing Expertise

Over more than two decades, NMG has become nationally known for leading successful outreach programs – an industry leader in outreach strategy and implementation.  We’ve seen that hospitals can win laboratory services market share and compete successfully with independent labs.

Our key consulting offerings for outreach include:

  • Market Research – Identify and analyze the market need, market size and competition to help your organization stay on top
  • Strategy – Develop options for business models that will be best for your organization.
  • Market Opportunity Assessment – Determine current market share and growth potential with five-year financial projections
  • Capability Assessment – Assess the infrastructure for a successful program including leadership sales, PSCs, logistics, IT, registration, specimen processing, client services, and billing
  • Profitability Analysis – Analyze profit and loss, and turnarounds in profitability
  • Implementation Planning – Provide a detailed plan for implementation of a new program or expansion of an existing program


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